Ep2: From Dragon’s Den to Walmart with Isabelle Lam
In this episode of Resilient as F*k!, we’re joined by Isabelle Lam, founder of Remix Snacks, who takes us through her inspiring journey of building a sustainable, healthy snack brand from scratch.
Available on Spotify and Apple Podcast
Isabelle began with a simple yet powerful idea: make snacks that are both nutritious and reduce food waste. With the help of her co-founder, she developed Remix Snacks from her home kitchen, blending unique flavors and using ingredients that would otherwise go to waste. After testing recipes and building brand awareness, they decided to take a leap and pitch on Dragon’s Den, a pivotal moment that led them to national retail exposure.
Key Takeaways from the episode
Embrace Adaptability
Scaling a brand often means being prepared to pivot. Isabelle shares how adjusting her distribution strategy and staying flexible allowed her to overcome major hurdles.Stay True to Your Mission
Even in challenging times, staying connected to her purpose—creating nutritious, sustainable snacks and reducing food waste—kept Isabelle focused and resilient.Trust Your Instincts
Building a brand requires making tough decisions. Isabelle emphasizes the importance of following your gut and trusting yourself, especially when the path is uncertain.Build a Supportive Community
Success isn’t a solo journey. Isabelle highlights the value of building a community that believes in your brand, which can provide support and motivation when you need it most.Learn from Every Setback
Each obstacle in the CPG industry became a stepping stone for growth. Isabelle views every challenge as a chance to learn and evolve, which has been essential in her journey from startup to national retail.Resilience is Key
Facing distribution issues, self-doubt, and industry challenges taught Isabelle that resilience is essential. In her words, “Every challenge is a step forward if you’re willing to keep moving.”
Closing Thoughts
Isabelle’s story is a reminder that success in the CPG industry isn’t always smooth sailing. It’s about resilience, adaptability, and staying true to a mission that matters. Whether you’re an aspiring founder or simply curious about the journey, her story offers inspiration and practical advice for anyone looking to build something meaningful.
Have a story of your own “epic f* up” that turned into a triumph?
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