Ep4: Turning Production Delays into a Knockout Product Launch with Eliza Trendiak
What happens when production delays threaten your plans? For Eliza Trendiak, founder of Lavoh, it became an opportunity to create a powerful launch strategy that resonated with her audience.
Available on Spotify and Apple Podcast
In the latest episode of Resilient as F*k!, Eliza opens up about how she transformed unexpected manufacturing delays into a strategic opportunity. Instead of waiting for her products to arrive, she used the downtime to generate buzz, connect with her audience, and refine her marketing approach.
Eliza also highlights the importance of grassroots marketing—leveraging user-generated content and authentic connections to create a strong foundation for her brand’s launch.
Her story is a masterclass in resilience, adaptability, and the power of turning challenges into high-impact moments.
Key Takeaways from the episode
Think Big, Start Small
Eliza’s journey highlights the importance of taking small, actionable steps toward a larger vision while learning and adapting along the way.
Understand Your Margins
Coming from a service-based industry, Eliza learned the importance of prioritizing healthier margins to create a sustainable and scalable business.
Resilience Through Setbacks
Challenges are inevitable, but resilience and a clear vision can help you push through self-doubt and unexpected obstacles.
Grassroots Marketing Works
Leveraging user-generated content and authentic connections helped Eliza launch her product with impact.
Don’t Be Afraid to Ask for Help
Whether reaching out to a supportive community or seeking constructive feedback, collaboration accelerates growth and avoids unnecessary mistakes.
Memorable Moments:
Eliza explains why choosing a children’s product manufacturer elevated her brand’s quality.
How a six-week delay in shipping became an opportunity for pre-launch marketing.
Her reflections on the emotional ups and downs of being an entrepreneur and the importance of a strong support network.
Have a story of your own “epic f* up” that turned into a triumph?
Share it with us, Subscribe to Resilient as F*k! for more real stories of resilience. Follow along for the raw, real stories behind success in the CPG industry.