You need to let go of these 4 things to build a brand👇🏽

❌ Personal taste - Yes, you need to be excited about your company but if the brand is built for a completely different #audience, make the effort to separate yourself, and your personality from it, have an open mind and think about your #customer.

❌ Personal biases - You might not like #tiktok, but if your customer is all about it, you need to get in there. Don’t let your personal biases affect your #revenue .

❌ Trends - Ride the #trends! But make sure your brand is built for the long term. Trends are exciting until they’re not. Timeless is a quality that not all brands understand. Let that sink in.

❌ Do it yourself - I’m all about a good DIY, but you just can’t do it all if you want to go up against the good competition.

🌀 Let it go... at the other end, there are all kinds of experts that can take your hand through the process and literally sit with you and build an amazing brand. Trust the process.

Happy Friday

#entrepreneurship101
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