5 things you should know about brand consistency to increase your revenue 👇🏽

Let’s be honest, It's not easy to have a #brandmanager on your payroll or a creative team that knows how to follow branding guidelines.

If you already went through the process of spending a bunch of money on #brandstrategy and #brandidentity these are a few things you should follow to keep your brand consistent:

✅ Fonts: Seems like a no-brainer, but just make sure your brand is communicating in the same fonts on every channel. I mean it!

✅ Colors: Use your brand colors, they were put together for your company, your messaging, and your product. Do not mess around with them.

✅ Brand elements: These are meant to enrich your brand language and used in multiple ways! Be creative.

✅ Copy: Go back to your brand strategy document and make sure that on your communications, the tone and character are correct. If there is something missing, assess and change your direction.

✅ Be your own critic: After a brand development exercise you know more than anyone else about your brand, so make sure to curate and approve all the content, visuals, and ads.

Brand consistency across channels is proven to increase your #revenue by 25%. Another job on your plate but a guaranteed reward.

if this sounds like something you've been missing but don't know where to start. Send me a message!

#strategy #branding #development