The key element to building a successful brand strategy might not what you think.

The underestimated key element that will drastically change your brand strategy.

I’m sure, as a founder, you are used to pitching your business model to different kinds of people, but when it comes to building your brand strategy there is a lot of vulnerability that needs to touch the surface in order to be effective.

It’s not only your responsibility as a founder to be open about your business but also, the brand strategist's job, to make the right questions to get great answers.

Having a great rapport with my clients has always been the key to, not only having a successful process but also, channeling the substance that is motivating to build their company into their brand.

Some sessions have the nature of being intrusive, and the idea is to dig deep into your business model, this can feel very uncomfortable right? BUT, I’m 100% certain that being vulnerable it’s the key to a great brand strategy.

The point of asking difficult questions isn’t to criticize your process as a founder, on the contrary, is to be an ally and find the answers and craft a solution.

I feel so privileged to witness this vulnerability and reciprocate with a plan that fits the founder, and creates their brand. It feels like alchemy when in reality it is an honest and vulnerable conversation about their brand and how to execute it.