How to build an impactful brand that connects with your customers? Here is how ππ½
Expowest 2022 highlighted most of the trends that influenced brands in 2021-2022 and now we have the chance to witness their brand development and packaging! Here are my top pics.
Magic Spoon
A striking color palette, clear brand architecture, clear ingredients, and product features. Every box is a different story that you want to explore. Loved it!
Wholly Veggie
This is a great brand story! Jumping fonts, and modern retro brand architecture. The packaging tells you everything that you need to know about the product and maximizes the impact of each side of the box.
Eclipse Foods
This plant-based ice cream is taking a very slick and monochromatic approach. With clear brand architecture, that communicates what's essential, striking colors, and is easy to read.
Copper Cow Coffee
This brand is delivering an experience with every cup! From the modern-natural look and feel to the color palette and the product design. The packaging is calming, minimal, and I dare to say, soothing! It's giving me 5 pm cool-down vibes, and I'm here for it!
What was your favorite brand in expowest 2022?