Is your brand emotional 🫀 or cheesy 🧀 ?
It’s valentine’s day, and for the rest of the day, the internet will be bombarded with hearts, roses, and chocolates, so let's talk about the differences between being cheesy and emotional.
- Cheesy: Personal stories passed off as brand stories. Sorry not sorry, keep your anecdotes for your team.
- Emotional: Create a brand story that your audience can relate to. They are the hero looking for a way to solve their problem, your company is the guide. That’s your brand story!
- Cheesy: Overrated stereotypes selling to diverse audiences. Is anyone still buying the stereotype of the grandmother cooking for hours at home? 👀, unrealistic, and super dated.
- Emotional: Real stories that are current to this timeline, and resonate with a diverse socio-economic background, from a multicultural and global point of view. Aim to build a brand that can acknowledge the passing of time and be part of it.
- Cheesy: Creating a confusing and over-complicated narrative to profess authority.
- Emotional: Have a clear and concise messaging that connects with the audience in an emotional way. Aim for the replicating effect that everyone wants to be part of.
