___________
Blog
The Brand Idealist
Piping Hot Brand News
🗞️🗞️
Piping Hot Brand News 🗞️🗞️
Blog
Is Mike Tyson using his most iconic, and dramatic personal story to launch a product?
From all the things that are coming back from the 90s, I never thought this one would have a sequel.
Mike Tyson’s gnarly story about biting Evander Holyfield in a fighting match in 1997, has turned into a brand story, and with a lot of character!
Is your brand emotional 🫀 or cheesy 🧀 ?
It’s valentine’s day, and for the rest of the day, the internet will be bombarded with hearts, roses, and chocolates, so let's talk about the differences between being cheesy and emotional.
Did you notice m&ms got a little "less sexy"? 👀
This rebrand, emphasizes inclusion and diversity. Redefining each character that speaks to the current customer - who is not looking to be labeled by gender norms and are a reflection of current global issues, like equality, representation, and mental stigma.