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The Brand Idealist
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Sustainability has shifted from a nice-to-have to a non-negotiable for consumers. Brands that fail to integrate eco-friendly practices risk.
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Learn how CPG brands can transform their strategy to create seamless experiences across digital and physical platforms, integrating touchpoints and personalizing the customer journey.
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How to build an impactful brand that connects with your customers? Here is how 👇🏽
Expowest 2022 highlighted most of the trends that influenced brands in 2021-2022 and now we have the chance to witness their brand development and packaging! Here are my top pics.

5 things you should know about brand consistency to increase your revenue 👇🏽
Let’s be honest, It's not easy to have a #brandmanager on your payroll or a creative team that knows how to follow branding guidelines.

The founders inner dialogue: Stop using canva!
Three amazing things that happened in 2020 that changed our buying perception.