Did you notice m&ms got a little "less sexy"? 👀
In the past M&M's have been criticized for being sexist and falling into the stereotyped versions of women in their marketing campaigns.
This rebrand, emphasizes inclusion and diversity. Redefining each character that speaks to the current customer - who is not looking to be labeled by gender norms and are a reflection of current global issues, like equality, representation, and mental stigma.
The rebrand was announced last week focused on the highlight of the ampersand (&), as a revival of their logo and bringing people together.
The question is, why is Mars putting so much effort into these characters?
✅ Representation, inclusion, and diversity, are defining themes of the decade.
✅ More than ever, brands are listening to their audiences and adapting to their consumer before they get "canceled".
For M&M's this is a clear step away from their sexist campaigns to attract younger generations and keep their spot as a leader in the candy category.
✅ Breaking stereotypes about gender, race, wealth and mental health is crucial at this time, and the brands who have a place in pop culture, need to have a voice. M&M's promise is clearly to be an advocate for this.
#cpgmarketing #branding #candy #inclusivemarketing
So what do you think of this rebrand?
Comment below 👇🏽