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The Brand Idealist
Piping Hot Brand News
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Piping Hot Brand News 🗞️🗞️
Is Mike Tyson using his most iconic, and dramatic personal story to launch a product?
From all the things that are coming back from the 90s, I never thought this one would have a sequel.
Mike Tyson’s gnarly story about biting Evander Holyfield in a fighting match in 1997, has turned into a brand story, and with a lot of character!
Best Super Bowl Ad "The New Frontier" by Salesforce
Every year on Monday after the #superbowl, I put on my advertising glasses and watch all the #superbowlads. This one is my favorite so far 🥸
"The New Frontier" Salesforce Super Bowl Ad, Join #TeamEarth w/ Matthew McConaughey & Salesforce
Did you notice m&ms got a little "less sexy"? 👀
This rebrand, emphasizes inclusion and diversity. Redefining each character that speaks to the current customer - who is not looking to be labeled by gender norms and are a reflection of current global issues, like equality, representation, and mental stigma.