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Blog
The Brand Idealist
Blog
Featured
Discover key strategies for CPG founders to enter or expand into new markets. Learn about market analysis, competitor research, go-to-market positioning, and more.
Piping Hot Brand News
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Piping Hot Brand News ๐๏ธ๐๏ธ
Blog
Learn how CPG brands can transform their strategy to create seamless experiences across digital and physical platforms, integrating touchpoints and personalizing the customer journey.
Featured
CPG,
Rebranding
Vivian Perez
CPG,
Rebranding
Vivian Perez
Did you notice m&ms got a little "less sexy"? ๐
This rebrand, emphasizes inclusion and diversity. Redefining each character that speaks to the current customer - who is not looking to be labeled by gender norms and are a reflection of current global issues, like equality, representation, and mental stigma.