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Blog
The Brand Idealist
Blog
Featured
Sustainability has shifted from a nice-to-have to a non-negotiable for consumers. Brands that fail to integrate eco-friendly practices risk.
Piping Hot Brand News
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Learn how CPG brands can transform their strategy to create seamless experiences across digital and physical platforms, integrating touchpoints and personalizing the customer journey.
Featured
CPG,
Rebranding
Vivian Perez
CPG,
Rebranding
Vivian Perez
Did you notice m&ms got a little "less sexy"? 👀
This rebrand, emphasizes inclusion and diversity. Redefining each character that speaks to the current customer - who is not looking to be labeled by gender norms and are a reflection of current global issues, like equality, representation, and mental stigma.