
___________
Blog
The Brand Idealist

Sustainability has shifted from a nice-to-have to a non-negotiable for consumers. Brands that fail to integrate eco-friendly practices risk.
Piping Hot Brand News
🗞️🗞️
Piping Hot Brand News 🗞️🗞️
Learn how CPG brands can transform their strategy to create seamless experiences across digital and physical platforms, integrating touchpoints and personalizing the customer journey.

Why is a rap singer now the creative director of a soft drink company? 👀
Grammy award-winning musician Macklemore (Ben Haggerty), a long-time advocate for recovery, has teamed up with CLEAN Cause, and is now their creative director.
The beverage company produces sparkling yerba mate and is dedicated to helping individuals find freedom from substance abuse.

Did you notice m&ms got a little "less sexy"? 👀
This rebrand, emphasizes inclusion and diversity. Redefining each character that speaks to the current customer - who is not looking to be labeled by gender norms and are a reflection of current global issues, like equality, representation, and mental stigma.
