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The Brand Idealist

Sustainability has shifted from a nice-to-have to a non-negotiable for consumers. Brands that fail to integrate eco-friendly practices risk.
Piping Hot Brand News
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Learn how CPG brands can transform their strategy to create seamless experiences across digital and physical platforms, integrating touchpoints and personalizing the customer journey.

Is your brand emotional 🫀 or cheesy 🧀 ?
It’s valentine’s day, and for the rest of the day, the internet will be bombarded with hearts, roses, and chocolates, so let's talk about the differences between being cheesy and emotional.

Best Super Bowl Ad "The New Frontier" by Salesforce
Every year on Monday after the #superbowl, I put on my advertising glasses and watch all the #superbowlads. This one is my favorite so far 🥸
"The New Frontier" Salesforce Super Bowl Ad, Join #TeamEarth w/ Matthew McConaughey & Salesforce

Is gear lube supposed to have emotional packaging? 👀
Packaging has the power to tell a story to the customer, and this packaging jumped out because of a few factors, and I'm going to put my designer cap on to explain: